Case Study: #FlyKatherine

Katherine Bennell-Pegg

Why #FlyKatherine Matters: A Once-in-a-Generation Opportunity for Australia

Australia is at a pivotal moment in its space journey.

A unique opportunity has emerged for Australia to partner with the European Space Agency to send Australian astronaut Katherine Bennell-Pegg to space. This is not simply about a mission – it is about where Australia chooses to sit in the global space ecosystem for decades to come.

The #FlyKatherine campaign, led by Larissa Wiese, Danail Obreschkow, Anntonette Dailey, Megan Clark, Lisa Vitaris, Founder and CEO of Indo-Pacific Space, alongside a coalition of industry, academia, and national leaders – has come together to support an informed and timely national decision.

Indo-Pacific Space’s Role

Indo-Pacific Space is proud to support the #FlyKatherine campaign as part of a broader effort to elevate Australia’s role in the global space ecosystem.

Our focus is on bringing together industry, government, and international partners, and ensuring that opportunities such as this are understood not only as symbolic milestones, but as strategic national investments in capability, collaboration, and long-term growth.

This Is Not About One Astronaut

At first glance, this may look like a symbolic moment – sending an Australian to space.

It is not.

Participation in human spaceflight is one of the most effective mechanisms for anchoring a nation into the global space economy. 

Countries that participate:

  • sit at the table where rules, standards, and partnerships are shaped 
  • gain access to high-value research and industrial opportunities 
  • accelerate sovereign capability in advanced technologies 

As the campaign rightly highlights, this is a strategic, economic, and national capability decision – not a symbolic one. 

A Narrow Window – And It Is Closing

Timing is critical.

The opportunity is tied to:

  • an active offer from ESA 
  • the remaining operational window of the International Space Station 
  • mission allocations already underway among partner nations 

If missed, it may be decades before Australia sees a comparable opportunity again. 

This is not a “nice to have.”
It is a time-sensitive strategic decision point.

Why This Matters for Australia

Australia is one of the most space-dependent nations in the world, relying on space for:

  • communications 
  • banking and finance 
  • agriculture and logistics 
  • disaster management and national security 

And yet, we remain in the early stages of building sovereign space capability.

Human spaceflight participation changes that trajectory.

It:

  • unlocks international contracts and partnerships 
  • drives advanced manufacturing and research capability 
  • inspires the next generation workforce 
  • positions Australia as a serious, contributing space nation 

A Campaign That Reflects National Alignment

What makes #FlyKatherine particularly powerful is the breadth of support behind it.

This is not a single-sector push.

It is a coordinated, cross-sector effort involving:

  • industry leaders 
  • universities 
  • former agency heads 
  • policy and research institutions 

This level of alignment is rare – and signals that the opportunity is national in scope and impact. 

Inspiration Matters – But It’s Not Enough on Its Own

Yes, this mission would inspire.

It would:

  • show young Australians what is possible 
  • create visible role models 
  • strengthen STEM participation 

But inspiration alone is not the case.

The real value lies in what follows:

  • capability 
  • partnerships 
  • economic return 
  • global positioning 

As has been said before: “you cannot be what you cannot see – but you also cannot build what you do not invest in.”

From Advocacy to Action

This campaign is about helping government make a clear, evidence-based decision – supported by industry, backed by data, and amplified through coordinated advocacy from leaders across the ecosystem, including Indo-Pacific Space.

It is about recognising that:

  • space is no longer optional 
  • participation is not guaranteed 
  • and opportunities like this do not come twice 

A Defining Choice

This is ultimately a question of ambition.

Do we:

  • observe the next era of space from the sidelines 

or

  • step forward as a participating, contributing nation? 

The #FlyKatherine campaign makes a compelling case that the answer should be the latter.

Learn More and Support the Campaign

To understand more about the campaign and how to get involved, visit: Fly Katherine

From my perspective, this is one of the most important strategic opportunities for Australia’s space sector in a generation. Through Indo-Pacific Space, I am working to ensure Australia not only participates in the global space ecosystem – but helps shape it.

This is not just about flying Katherine. It is about ensuring Australia is on the trajectory of the future – not watching it pass by.

By Lisa Vitaris

Founder & CEO, Indo-Pacific Space